Webinar: Storytelling in Science Communication

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Join GoldBio with Dr. Justine Dees and Dr. Sarah Wettstadt for a webinar on how to tell the best story about your research to get better engagement, grants, publications and collaborations.

Science is the key to world-changing innovation. But how can you explain what you do and why your research is so important to the people who really need to hear it?

In this seminar, we'll provide insights, tips and resources to help you gain the skills you need to better communicate your scientific research to your target audience.

Why Attend:

Enhanced Research Communication Skills: Academics can improve their communication skills using storytelling to explain their research in a clear and engaging manner to both scientific and non-scientific audiences.
Improved Grant Writing: Securing grants to fund research is highly important in academia, and incorporating storytelling in grant applications can make proposals more impactful and increase their chances of funding.
Increased Impact of Research Papers: Incorporating storytelling techniques into research papers will help make them more accessible and understandable to a broader audience, potentially increasing citations and impact.

Effective Science Marketing: When promoting a scientific product or research initiative, storytelling can help industry professionals better communicate the significance of their work, ultimately driving sales and funding.
Improved Science-Based Decision Making: When it comes to making data-driven decisions, storytelling can help in presenting data and research findings in a compelling way, enabling stakeholders to understand complex scientific information and make more well-informed choices.
Enhanced Collaboration with Scientists: Industry experts working closely with researchers from other fields or industries also need to communicate with each other to understand each other’s topics. Here, a storytelling approach can help in the transfer of knowledge, leading to improved project outcomes.

Dr. Justine Dees is a PhD-trained microbiologist turned science communicator. She is the founder of Joyful Microbe and co-founder of SciComm Society. Dr. Dees also offers science writing and editing services, science communication consulting, as well as microbiology consulting services to academic and corporate clients with areas of expertise include microbiology, infectious diseases, antimicrobial resistance, microbiome, molecular biology, bioinformatics, genomics, and genetics.

Dr. Sarah Wettstadt is a microbiologist-turned science writer and communicator publishing for professional associations and life science organizations. She runs the blog BacterialWorld to share the diverse and colorful activities of microbes and bacteria and Sunny Scientist to support researchers in their busy scientific days. As science communication manager and blog post commissioner, Sarah writes about biological and environmental topics for expert and non-expert audiences. To coach and mentor scientists in science communications, she co-founded the Partnership Business SciComm Society.

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